In early 2022 RPL was asked by Nafici Environmental Research to carry out a market entry study to identify the most promising territories for NER’s EcoPulping technology. Territories covered included Southeast Asia, Eastern Europe, and the Middle East/North Africa. EcoPulping is a patented process which converts a wide range of agricultural waste into paper pulp as an alternative packaging raw material to both wood pulp and plastic. Commercial scale EcoPulping plants are already planned or under construction in the UK and China.

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RPL sourced a large amount of historical data, for each of the countries in NER’s target regions, on cereal and other suitable crop production, the import/export balance of wood pulp, and the scale of domestic packaging production. In this way we were able to identify the highest priority regions – those in which there is a combination of plentiful agricultural waste, a high level of wood pulp imports and a large domestic packaging manufacturing sector. NER will use this information to target sales and marketing efforts.